Visitors to the Phare Conference are no different to other people in the way they are affected by the internet. With this particular crowd, however, it’s more a case of them also shaping the way that happens on a daily basis. Let’s hear about some of the visitors’ expectations and what they think the future of the internet will look like.
Traditional companies are slowly building up their digital platform. Companies make sure that they will not forget you. But how do you check everyone’s data? How can you trust them? And how do you make sense of those data?
Steve Muylle is not interested in the big revolution of social media, his applications and the fact that each person/subject in that e-business world is worth a 100 dollars. The Vlerick researcher goes back to the essence of business: rate decisions, support and integration, which are three crucial elements in development.
Any business is playing in these three areas: services are still in the first gut of convincing themselves to put things online. They still have to get used to trust an unknown, digital network. Physical goods are yet considered to be put online, but are now thinking about the way of doing this. Meanwhile, the digital goods are in the middle of the network innovation and evolving fast around us. The big question however is: how are we going to organise this together?
There’s also a human component involved in the e-business. The best way to create that platform is to bring together the business man, who understands the money, and the ICT, who understands the technology. In this way, the established firms can improve their business in a digital manner: “You don’t just do this, you have to think this through.”
A rough and uncut video-interview with Gary Vaynerchuk, minutes before his talk during Phare Conference.
Interesting fact: today, more content is being produced in 48 hours than from the beginnig of mankind until 2003. Gerry Vaynerchuk says we are pounded in the shit they are throwing to us: “something that filters us through is something that has soul.”
The stand-up-comedian-like figure Vaynerchuk seriously cares about the fact that business doesn’t matter anymore. He added that our grandparents had more social dna skills than we have. They actually know their customers: “social is going to be the biggest, world amount, currency.”
Maybe that’s the reason he doesn’t use affiliate marketing at all: “There are too many ways to trick the people. Making money on the backhand is going to hurt those administrators in a long term. Zero soul is very unattractive to me.”
The Internet evolves towards being the center of our lives. How will this change the way we will work, play, dream in the future? Phare Conference wants to be a beacon of light, to inspire, to clarify and to guide: where is the Internet going and how will it affect society?
Our society is going through tremendous changes: the possible double dip, the Babyboomers giving way to Generation X, Generation Y and Millennials, moving from push to pull marketing, the overthrow of existing media models - to name a few.
Whether you are a web professional, business leader, active in marketing or communication, the Internet is changing our businesses and lives profoundly.
Phare Conference brings together renowned specialists from all over the world. They will present intriguing and surprising ideas on the future of the Internet. Ideas that won’t necessarily become reality, but that challenge you to reflect upon the Internet: how it will change our lives as citizens and consumers?